What puts the Pina in your Pina colada?

What makes your business special? What do you offer that makes customers choose you over other businesses offering similar services? To find out, you need a brand strategy.

This special something is called your unique selling point. Your USP is important because it is what sets you apart from your competitors, and helps you to target customers who need the specific services that only you can offer.

When you work with me, before I even begin design, I sit down with you to find out what makes you unique. Your USP is the starting point for all of your branding as well as your brand strategy.

It's where your story begins.

What puts the Pina in your Pina colada?

What makes your business special? What is it that you offer that makes customers choose you over other businesses offering similar services?

This special something is called your unique selling point. Your USP is important because it is what sets you apart from your competitors, and helps you to target customers who need the specific services that only you can offer.

When you work with me, before I even begin design, I sit down with you to find out what makes you unique. Your USP is the starting point for all of your branding as well as your brand strategy.

It's where your story begins.

So who am I then?

My name is Amy and I'm a copywriter and graphic designer in Durban, South Africa. I'm passionate about branding and really 'get' how design, writing and strategy all work together to tell a story. I would love to help you with your business and set your branding on the right track.

Being a copywriter as well as a designer gives me a unique perspective. I see branding in terms of stories, not just words and pictures.

I come from an ad agency background. I worked in creative agencies for about 10 years, and this is where I developed and perfected my skills. I'm especially good with brand strategy that includes design, copywriting and concept work.

I love freelancing because I'm able to help smaller businesses with advice and services to make their branding shine!

So who am I then?

My name is Amy and I'm a copywriter and graphic designer in Durban, South Africa. I'm passionate about branding and really 'get' how design, writing and strategy all work together to tell a story. I would love to help you with your business and set your branding on track.

Being a copywriter as well as a designer gives me a unique perspective. I see branding in terms of stories, not just words and pictures.

I come from an ad agency background. I worked in creative agencies for about 10 years, and this is where I developed and perfected my skills. I'm especially good with brand strategy that includes design, copywriting and concept work.

I love freelancing because I'm able to help smaller businesses with advice and services to make their branding shine!

I am a brand strategist

Actually I’m a graphic designer, website designer and copywriter. Brand strategist just sounds so much fancier. Plus it’s a great description of what I really do.

I work with you to

  • Discover your unique selling point (USP) that sets you apart so you can target the right customers.
  • Develop the perfect pay off line for your business.
  • Define your brand personality and a brand strategy to give you direction.

I use this info to

  • Design your logo and all the stationery bits that go along with that.
  • Design a website that compliments your logo and is fully responsive on desktop and mobile.
  • Design social media branding that is meaningful and has impact.

I am a brand strategist

Actually I’m a graphic designer, website designer and copywriter. Brand strategist just sounds so much fancier. Plus it’s a great description of what I really do.

I work with you to

  • Discover your unique selling point (USP) that sets you apart so you can target the right customers.
  • Develop the perfect pay off line for your business.
  • Define your brand personality and a brand strategy to give you direction.

I use this info to

  • Design your logo and all the stationery bits that go along with that.
  • Design a website that compliments your logo and is fully responsive on desktop and mobile.
  • Design social media branding that is meaningful and has impact.

Brand strategy, logo design + more

Stories are all around us. Whether you need logo design and branding, website design, copywriting and concepts, or even wedding and event design, I can help you find your story and tell it beautifully.

Brand strategy, logo design + more

Stories are all around us. Whether you need logo design and branding, website design, copywriting and concepts, or even wedding and event design, I can help you find your story and tell it beautifully.

Get in touch

Does your branding need more va va voom? Let's meet up for coffee and a free consultation and see if we'd be right for each other. Simply fill in the form, complete the sum to prove you're human, click send and I'll be in touch ASAP.

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